G.I. Joe is an American media franchise and a line of action figures owned and produced by the toy company Hasbro, but the line has greatly expanded to include comics, book and record sets, movies, television, and video games. Really. who among you hasn't heard of the toy G.I. Joes that initially represented the four branches of the United States armed forces with the Action Soldier (Army), Action Sailor (Navy), Action Pilot (Air Force), Action Marine (Marine Corps), and later, the Action Nurse?